We created thirty humor-driven, meme-style videos for Cluely that generated over 35,000 organic views in just two weeks from a brand-new account starting at zero followers, demonstrating how relatable and entertaining content drives rapid growth. The content was centered around relatable college experiences, from dating to study hacks, making it highly shareable among the target audience. To amplify reach and engagement, we also collaborated with other creators who brought their own authentic voices to the content. Over the course of two months, the account continued to grow, surpassing 100,000 total views, showcasing how consistent, high-quality, and creator-driven content can drive sustained audience growth

Process

1. Content Strategy
We developed a strategy centered on relatable college experiences, from dating to study hacks, ensuring content felt authentic, entertaining, and highly shareable for the target audience.

2. Messaging & Hook Testing
We tested multiple video styles, including chitchat formats, skits, and explainers or text-on-screen content. Each video used specific hooks to engage viewers and gauge what resonated most with the audience.

3. Creator-Led Production & Collaboration
We scripted, filmed, and edited thirty humor-driven, meme-style videos. To increase authenticity and reach, we collaborated with other creators, incorporating their voices and personalities. We found that skits featuring two creators consistently outperformed other formats, especially when paired with meme-style content and subtle reach-bait hooks.

4. Daily Posting & Optimization
Videos were published once per day, with captions and thumbnails optimized to maximize engagement. Performance insights from early videos informed small adjustments to hooks and formats for subsequent content.

5. Growth & Impact
Within two weeks, the videos generated over 35,000 organic views, and over two months, the account surpassed 100,000 total views. By testing formats, refining hooks, and leveraging creator collaborations, we created consistent, high-performing content that drove rapid and sustained audience growth..