Dex is an AI-powered personal CRM that syncs all your contacts from LinkedIn, email, and your phone into one clean dashboard — then maps your entire network so you can instantly see who you know in any city. It’s sleek, smart, and quickly becoming the go-to tool for anyone who wants to actually use their network, not just collect contacts.
Our Results
We worked with Dex, an AI-powered personal CRM that syncs contacts from LinkedIn, email, and your phone into one smart dashboard, to drive early awareness through creator-style content. We launched a brand-new TikTok account and posted one video every day for a month. Within the first two weeks, the content generated over 20,000 organic views, sparking strong engagement and early brand momentum for Dex.
Content Strategy — Developed a focused theme around student life, recruiting, and early career growth to align with Dex’s value for job seekers and recent grads.
Messaging Framework — Outlined specific hooks, scenarios, and talking points to make Dex feel essential for networking, interview preparation, and internship hunting.
Creator-Led Production — Scripted, filmed, and edited 30 creator-style videos that all stayed within the student/recruiting narrative to reinforce consistent positioning.
Daily Posting + Optimization — Published one video per day for 30 days on a new account, tracked early performance, and refined formats based on the strongest organic engagement.
Process
